Xbox Brand in Ghana
“What’s interesting is, the company has actually managed to open a small market and have quite a lot of success. It’s almost like the Amazon of Ghana. It’s not just about volume or volume of stuff.” Xbox Brand in Ghana
Stiles said Ghana has about 30 million people in the world and Stiles believes it’s “hugely attractive” and is “coming to market within a year to 1 billion” units. “I think Ghana has the potential to be a success and is one of the next big opportunities to become, globally,” he said.
“It has all the qualities of being in an emerging market, of working with a lot of different startups and teams, we don’t have a lot left to prove, but at times we get people to show up here.”
For Stiles, the biggest challenge facing Ghana is that it doesn’t have a good economy. And he says that for that, Africa needs new infrastructure.
“You have to talk to the investment bankers and the local businesses themselves that are being worked in, not with the central government or the state, we need to put an end to all that,” he said. “When it comes to business, as the government looks at business in Ghana as something to
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